Instagram stories designed while working in-house as Senior Designer. Many feature my original illustrations and typography.

Marketing emails designed while working in-house as Senior Designer.

70+ animated stickers designed for use across branded content. Some are Betsey’s original art, others were illustrated to fit within her visual world.
Currently the gifs have over 503 million views on Giphy.

Packaging designs for Holiday 2020-2023 Women’s sock multipack gift sets for sale at Walmart, Macy’s, TJ Maxx, Burlington, Nordstrom Rack and Marshalls.

CADs of packaging designs for Holiday 2020-2023 Women’s sock multipack gift sets for sale at Walmart, Macy’s, TJ Maxx, Burlington, Nordstrom Rack and Marshalls.

12 Instagram posts for Betsey Johnson x Susan G Komen to promote breast cancer awareness. Her original illustrations were cleaned up and placed over her classic print artwork.

240 stickers designed for the Holiday21 campaign. Animated for Instagram stories via Giphy. Illustrated by hand to fit within Betsey’s visual world.

Additional stickers designed for the Holiday 2021 Gift Guide. Illustrated by hand to fit within Betsey’s visual world.

Betsey Johnson Holiday 2021 gift guide and instagram stories featuring my illustrated icons. Art Direction: James DeMolet. Design: Nikki Irwin.

146 stickers designed for the Spring23 campaign. Stickers were laid over photos for flair. Illustrated by hand to fit within Betsey’s visual world.

Custom illustrated prop design for the 2021 Back To School still life photoshoot. Betsey’s signature graphics were etched, drawn & painted onto wood to resemble kitschy high school desk graffiti.

llustrated boxes for the Betsey Johnson Holiday 2023 campaign photoshoot, drawn in Betsey’s signature illustration style. I came to the shoot and drew on boxes as-needed for the shots.

Postcard designs for Valentine’s Day & Bridal influencer gifts. Betsey’s original illustrations were cleaned up, edited and colored for print.

Illustrated icons for Betsey Johnson’s 80th birthday cotton lycra collection. Graphics are taken from Betsey’s original print artwork. Printed as stickers placed on a skateboard as a prop for photoshoots.